The wellness tourism sector—which was decimated by the impact of the COVID-19 pandemic in 2020, like virtually every facet of the travel business—is enjoying a massive rebound, according to a recent report from the leading research and educational resource for the global wellness industry. The wellness tourism market is poised to grow by $327.56 billion during 2022-2026, accelerating at a CAGR of 7.55% during the forecast period.
In 2020, international wellness tourists spent $1,601 per trip on average, 35% more than the typical international tourist. The premium for domestic wellness tourists is even higher: $619 per trip, or 177% more than the usual domestic tourist.
Travellers from across the globe are now looking at Ayurveda and wellness tourism during the pandemic and post pandemic to rejuvenate their mind and body. Under Ayurveda the entire lifestyle which is promoted will rejuvenate the person. Along with rejuvenation, Ayurveda helps in detoxification with the panchakarma treatment. Today, life has become very stressful and it has been disturbing the body and mind. To help the body, mind and soul, Ayurveda and Yoga are the key and also, they help in increasing immunity. These therapies do not only treat patients, but also further helps to immunise fit and healthy individuals.
Over the years, wellness tourism has been looked as a necessity by travellers rather than a luxury segment. The trend has shifted where travellers are looking at preventive treatments to lead a healthy lifestyle.

The spa industry in India has seen some phenomenal growth in recent years. Kerala, with its ayurvedic roots, has emerged as a hot destination for spa tourism. There are so many wonderfully refreshing destination spas in the mountains, and enticing resort spas in India. As well as skin treatments and massages, most spas in India have now evolved to include a number of different therapies, such as reflexology, hydrotherapy, aromatherapy, and meditation.